Rise of the hybrid, ‘omni-channel’ club

The world has changed and virtual, cloud-based exercise is reshaping the fitness landscape.

To survive in the current business climate, gym owners and PT’s have to operate two hybrid businesses at the same time – one on the ground and one in the cloud.

How well they position, execute and promote these offerings can either make or break them when adapting to the ‘new normal’.

IHRSA have had an in-depth look at this ‘omnichannel’ concept in the recent issue of CBI Magazine, talking with suppliers who are staying ahead of the curve when it comes to an integrated approach….

Read the full article here: http://pubs.ihrsa.org/CBI/August2020/index.html?page=42