The Shape of Digital Fitness

The fitness industry was driven digital pretty much overnight in order to survive lockdown and as a result, the number of online workouts viewed rocketed to an all-time high.

Working with the team at FunXtion, experts in interactive digital fitness, has given an interesting insight into how people exercised during lockdown and the likely shape of consumer digital engagement going forwards.

Since March 2020, FunXtion were able to analyse over 300,000 workout ‘plays’ through its platform and as the weeks of lockdown rolled by, digital fitness trends and changes in consumer behaviour began to emerge.

Read the full story here to find out how trends shifted and predicted trends for the future…https://issuu.com/leisuremedia/docs/healthclubmanagement_august_2020/58